'Next chapter:' Jim Corbett's Aahana Resort gets a new brand logo

NEW DELHI: Jim Corbett's luxury forest resort Aahana Resort has gone in for a new brand identity themed - "The Next Chapter." "When we first established Aahana, we began with a vision to transform this barren land. Today, as we turn this new leaf, I look around and see not just a thriving ecosystem that we've nurtured back to life, but a community of guests who have become part of our story," said Kamal Tripathi, founder & managing partner of Aahana Resort.

"This rebranding isn't about changing who we are—it's about realigning our identity with the luxury we've long embodied. Our new identity, inspired by the majestic banyan tree that stands watch over our grounds, represents our deep roots and ever-extending branches of hospitality," Tripathi said, adding the new banyan tree-inspired logo design symbolises "Aahana's 13 years of growth while honoring its deep connection to nature."

"With this relaunch, Aahana ensures every touchpoint reflects its refined positioning, a luxury born of the forest,' he said for the 13.5-acre resort.